Tuesday, September 25, 2007

On-Page Keyword Techniques.

There are several areas where most VRM websites could improve from a keyword optimization persective:
  1. Optimizing interior pages towards specific keyword phrases.

  2. Many VRMS seem to overlink and over-optimize.

    It is enough to repeat the keyword phrase once only in the title, meta description, keywords and h1 tag. Also, A few times typically in the body text.

    Over-keywording lowers conversion rates by making your website unappealing.

  3. Google XML and Yahoo XML sitemaps should be in place. Their reporting can provide good diagnosis.

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